This Is How 'Lady Authors' Were Told to Promote Their Books in the 1960s - TIME

But within 1969, when model-turned-author Jeanne Rejaunier had been promoting the woman's new novel, The Sweetness Trap, the recommendation was a little much more gender-specific.. Any effective lady author, the particular captions suggested, must "swim a little," "exercise in a bikini" and stay "photographed inside bed." The Particular essay attributed the prosperity of your ex book, any novel based around the dark side in the custom modeling rendering world, to end up being able to Rejaunier's beauty instead of the woman's literary talents: "Just possibly since the girl smiles so prettily upon it jacket (the back again as well as the leading with the book) The Sweetness Trap is now within its fourth printing."

Liz Ronk, which edited this gallery, may end up being the Photo Editor for LIFE.com. follow the woman's about Twitter @lizabethronk.

TIME

LIFE

Authors

This Is the Place 'Lady Authors' Had Been told to become able to Market Their Own books inside the 1960s

"The new sort of lady author is always photographed inside bed"

Modern guidance for any author seeking to produce a living may consist of operating tirelessly to always be able to hone one's craft, striving in order to understand the company as well as considering regardless of whether one's narrative would work inside a movie adaptation. Whatever your intent, the effect ended up getting to suggest that several sultry glamor shots would go further than any serious engagement using the substance in the book.

In the LIFE photo essay known as "What it requires to become a new lady author anymore," Rejaunier posed http://typeissexy.com regarding shots which demonstrated how a woman ought to promote the woman's literary work.

Whether or otherwise Rejaunier enjoyed fulfilling the particular role of a "lady author" as LIFE proscribed it--a former model, the lady ended up being at least utilized to posing pertaining to photos--there were certainly forces beyond your ex control influencing your online strategy on the girl behalf novel. "The publisher will be accountable for putting your ex outside it."



It's challenging to know, within retrospect, whether as well as not really the captions might be tinged with a hint of satire, as well as whether Rejaunier's participation had been entirely voluntary or urged simply by eager publicists. "There is a distinction associated with opinion about whether Jeanne put herself inside The Sweetness Trap like a character," read your article

Write a comment

Comments: 0